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Why Exterior Building Signage is Important for Brand Building

Why Exterior Building Signage is Important for Brand Building

Date : 2023-01-18

Branding is an essential element of business success. It helps to define the identity of a business and provides important messages to customers about what it stands for.

Effective branding increases visibility, recognition, and loyalty to a specific product or service. By owning a strong brand, businesses in Orange County can price their products competitively and gain greater customer retention.

Branding also helps businesses distinguish themselves from their competitors by clearly establishing the unique value they offer. Overall, thoughtful branding can act as a strategic marketing tool that positions businesses ahead of their competition. It also helps strengthen their presence in the marketplace.

Branding with Building Signs

Exterior building signs are one of the most important aspects of branding for any business. However, it is often overlooked in favor of other marketing channels. Here, we’ll explore why these signs are so important and how you can use them to effectively market your business.

Custom building signs are essential marketing tools.

These signs are one of the most visible and effective ways to market your business. It’s a 24/7 marketing tool that can reach a wide audience at a low cost. Additionally, these outdoor signs can help you build brand recognition and recall. Studies have shown that people are more likely to remember a business if they see its signs on multiple occasions.

There are several types you can use to boost your brand.

At VizComm Signs & Graphics, we offer a wide range of commercial building signage. Each has its own set of benefits. For example, monument signs are often used to mark the entrance to a business or property. They can be customized with your company logo and name to create a lasting impression on customers and clients.

Blade signs, meanwhile, are great for businesses that are looking to increase their visibility from the street. And awnings and canopies are ideal for businesses that want to provide covered walkways for customers. All these custom building signs can be made to display your brand for everyone to see.

Exterior building signs allow your business to exist.

One of the most important parts of branding is visibility. Ultimately, outdoor signs make your building exist. They make your target audience aware that there is a brand that they can know and take advantage of.

Moreover, commercial building signage sets you apart from other businesses. They help showcase your unique brand. As a result, customers become aware of why they should choose your brand over others.

Invest In Impressive Building Signs

The signs outside your building are essential for building your brand in Orange County. It’s a cost-effective way to reach a wider audience. Build brand recognition and create a lasting impression on customers and clients with the right signs.

When selecting building signage, make sure it aligns with your overall branding strategy. This creates a cohesive and consistent brand identity.

Not sure where to start? VizComm Signs & Graphics is your partner in getting your brand in front of your target audience. Contact us today to learn more and get a free consultation.

Source - https://vizcommsignsandgraphics.com/why-exterior-building-signage-is-important-for-brand-building/
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Outdoor Advertising Ideas: How to Make Your Business Stand Out

Date : 2023-01-18


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Did you know that about 85% of your customers work or live within a 5-mile radius of your business? Having your exact target audience nearby is convenient for any business in Orange County, CA. This means having plenty of opportunities to reach and engage your customers.

However, often several other businesses are vying for their attention. For this reason, having the right outdoor signs is crucial to getting you noticed.

Make your business stand out with these outdoor custom business sign ideas.

Pylon Signs

These are tall outdoor freestanding signs. They are known to tower over different structures in the surrounding area. Because of their height, these signs are easily seen even from a distance.

Pylon custom signs have signboards that typically display your business name and logo. They’re also usually positioned along the road, perfect for busy streets and highways. These signs are a great choice when you want to make your business more visible.

Channel Letters

If you’re looking for the best storefront or building sign option, these are the way to go. Channel signs are three-dimensional and usually illuminated. They are also illuminated in different ways depending on your preference.

Custom channel letter signs can be made to match your exact brand name and logo. They are the ideal sign to have when you want to stand out from the crowd. Having these signs on your storefront is a great way to make your business shine.

Window Graphics

Another awesome way to make your business stand out is through window graphics. These are custom-made vinyl adhesives that are applied to your window surfaces. They can turn your empty window spaces into an exciting, eye-catching storefront.

These signs can be used in different ways to make your business look different from everyone else. Some examples include:

• Adding your business name and logo
• Displaying images of your products or services
• Promoting deals and events
• Adding seasonal décor

Hanging Custom Business Signs

Hanging signs are another great addition to your outdoor space. These signs are typically hung from the ceiling or projected from your building’s storefront. They are usually directed to the incoming foot traffic.

These signs are perfect for inviting more people into your business in Orange County, CA. They are a useful wayfinding tool, pointing customers towards your space. Because they are elevated, customers can spot your sign even from a distance.

Outstanding Outdoor Signs

In today’s competitive industry, it’s crucial to find effective ways to set your business apart. Reach your target audience where they are with eye-catching and engaging exterior signs today.

At VizComm Signs & Graphics, we understand how signage can impact your business. As a full-service sign company, we make sure to design, create, and install signs that represent your brand well.

We work closely with our clients to ensure we deliver the best signs that suit your business. Our wide selection of pylon signs, monument signs, and other exterior signs is sure to help make you stand out.

Give us a call today to learn more about outdoor advertising ideas and we’ll give you a free quote.

Source - https://vizcommsignsandgraphics.com/why-exterior-building-signage-is-important-for-brand-building/

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