Strive For Better

A milk alternative with real dairy protein and real dairy taste that’s 100% creamy, 100% nutritious, and 100% animal-free.

Strive is a sustainable nutrition company. But we’d rather think of ourselves as a family on a mission – to make things simpler, healthier, and better for the planet. Strive will offer Strive Oat and Strive Almond, both enriched with 10 grams of Perfect Day animal-free whey protein per serving. That's more than three times the level of protein found in the leading oat milk brand and 10 times more than the leading almond milk. Unlike oat and almond proteins, Perfect Day animal-free whey protein is a "complete" protein with all nine essential amino acids, and a big reason for Strive's delicious, milk flavor.