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Advertising Strategies to help Manufacturing Companies accelerate their business growth in Canada

Advertising Strategies to help Manufacturing Companies accelerate their business growth in Canada

Date : 2019-01-15

Manufacturing companies in Canada are renowned for making quality products. To sell those products to an ever-increasing list of customers, those same companies also need to manufacturer effective sales and marketing campaigns that cut through the noise and clutter. One effective tool to help them do that is a subscription to a comprehensive corporate directory like the one offered by Scott’s Directories. 

Developing plans to accelerate sales is a primary goal of Canadian manufacturing companies across the country. Researching relevant data to help build those plans is part of the process. Let’s say you run one of the many machine manufacturing companies targeting a specific retail sector.  Having access to information like market surveys would be a good starting place to help begin development of your sales and marketing campaign to reach those retailers. That’s just one area of data research available to manufacturing companies in Canada that subscribe to an online business directory to help with their advertising strategy.  

Lead list development is another tactic you can incorporate as a strategy to vastly improve your targeted advertising. By searching the more than 180,000 businesses available through the online database, you can rapidly put together extensive lists of potential customers to whom you want to market your products. Then you can search the database for the contact information you need at each business, ensuring you address your marketing and advertising to the right person in the company.  By uncovering all the important data on individual businesses, you can begin to develop a well-constructed advertising plan with a laser-sharp focus, customized to the right person.  

Your sales team is tasked with an important role in the organization; they need to help move the products being manufactured to potential B2B customers. Just like manufacturers need the right tools to help shape, fabricate and mould products, your sales team needs the right tools to help find new leads. Subscribing to a corporate directory gives them a tool they can access 24/7, with enormous amounts of information targeted towards manufacturing businesses.  To thrive and grow in today’s competitive sales landscape, a sales team has to utilize every tool at its disposal. Anything that reduces the time they spend trying to find potential customers is a money maker, because it allows them to concentrate on creating effective sales and marketing plans. 

Learn more about maximizing your sales opportunities by using Scott’s Info.
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How A Business Directory Can Help Your Business

How A Business Directory Can Help Your Business

Date : 2021-01-13

What if you could find a competitive advantage for your business and your sales team? A tool that would help empower them to generate more productive leads and increase their conversion rates. When you’re goal is to be successful in B2B sales directed at the manufacturing sector, a great resource to have would be a comprehensive Canadian list of manufacturing businesses. 

Digital resources are becoming a vital component of productive sales strategy. This is especially true when trying to target manufacturing companies in Canada.  The sales landscape across the vast geography of Canada has changed dramatically in the last decade with the constant proliferation of information available online. Mobile, technology-driven B2B environments are changing the way sales teams have to do business. Building a dynamic set of digitally-based, interactive sales tools is critical, because it helps sales professionals to be more efficient in their efforts, more informed about their potential clients, and more effective in converting leads into hard sales. Targeting Canadian manufacturing companies is always a challenge; however, empowering  an eager sales team with cutting-edge software solutions  integrated into your strategic plan will help them execute more effectively. More effective sales teams mean more money for the company! 

Subscribing to a service that provides a list of manufacturing businesses and the vital contact information of people within that organization is a huge asset to sales managers looking for ways to motivate their B2B sales teams. Subscribing to an online digital database like Scott’s Directories provides an easy software integration into your digital sales strategies.  Imagine starting your Monday morning sales meeting by offering your sales team immediate access to the names and current contract information of the key decision makers working in the Canadian manufacturing companies they are trying to target for B2B sales – and not just a few hundred. Scott’s Directories provides information on more than 180,000 businesses your team can access through the online data base, with easily navigated search options to bring your lead generation into sharp focus. Uncovering the key data on individual businesses allows your team to quickly develop focused marketing plans required to reach Canadian manufacturing companies. 

Using digital tools like an online business directory helps you harvest valuable insights and company statistics, allowing you to share the most relevant materials with the sales people you’re tasked with motivating. The digital platform allows you to seamlessly sync data between your sales and marketing teams, giving them 24/7 access to data as well as marketing assets easily accessible through mobile IOS and Android devices.  Your team will be able to search and utilize analytics on the materials that interest their potential prospects, establishing a level of professionalism that leads to better relationships with clients. 

Learn more about maximizing your sales opportunities by using Scott’s Directories. Visit us online.

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