digivyas

Digital marketing is essentially the use of online platforms and the internet to market a product, service, idea, opinion or even a person. With the use of digital platforms, one can avail benefits that were not present in traditional marketing techniques.

According to a report titled A Billion Screens of Opportunity, “Digital will continue its scorching pace of growth to overtake filmed entertainment in 2020 and print by 2021”.

Types of Digital Marketing

1. Search Engine Optimization

It is the process of ranking better on the search engine.