Date : 2018-08-22
If you have decided to promote your website using online marketing and search engine optimisation techniques, you should carry out a profound research and analysis.
Here are a few things to study and follow:
Gaining Traction with efficient WordPress Plugins
Most of the marketers use WordPress to power their website; however, they do not use productive and beneficial plugins that can improve their gross rate of success. Here are a few plugins to use:
WPForms (a drag & drop online form builder)
MonsterInsights (the best Google Analytics plugin)
BackupBuddy (helps to restore or move WordPress to a new host/domain)
Yoast SEO plugin (technically strong platform for SEO)
Innovative Automation Software Tools
If you want to improve the overall operations and functionality of your business, you must use automation software tools.
Some of the most popular automation software tools are:
Zoho Reports (Cloud BI and Analytics platform)
Improve visibility via search engine optimisation
Irrespective of your online objectives, search engine optimisation techniques can help you to achieve your goals in an organic manner. All you need to do is to prioritise tasks and efficiently implement SEO strategies. Here are a few things to focus:
Featured snippets, or Answer Boxes
Mobile optimised websites
Avoid common mistakes
It is important to avoid certain mistakes, such as:
Picking wrong/irrelevant keywords for website promotion.
Not using efficient tools like Google Trends, SEMrush and Moz Keyword Explorer, etc. that gives instant insights.
Stuffing keywords across the website to gain prominence.
Creating and publishing low-quality content.
Not using call-to-action that encourages website traffic.
Re-optimise your existing marketing strategies
Marketers need to revise their strategies at regular intervals to gain sustainable yields. Here are a few things to consider:
Create an SEO calendar.
Keep an eye on algorithm updates.
Create content on trendy topics.
Grab link building opportunities.
Use brainstorm ideas and make your marketing process more efficient.
Try to improve Organic CTR
CTR Optimisation is one of the most vital things for online marketers. It not only improves business’s profitability, but also enhances bottom line.
Here are a few techniques to use:
Create compelling titles and descriptions.
Make use of A/B testing.
Create quality and original content.
Use as much long-tail keywords as possible.
All the above mentioned time-tested and effective techniques will help you to build visibility, create considerable value, tackle challenges and gain exposure.