Date : 2021-09-14
Marketing plays an important role in driving sales for a business, whether they are offline or online. But the strategies that drive traffic to ecommerce platforms and further convert them into sales are completely different from traditional practices.
Here’s a look into some interesting and proven ecommerce strategies that can help brands sell more through their ecommerce websites. You’re welcome!
One of the most effective ways to increase the cart value of the customer is to cross sell. Cross selling means selling a different product to the customer, either as an alternative or an addition to the product that’s already added to the cart. Ecommerce websites like Myntra and Amazon usually have a section called “Frequently Bought Together” where they show combos of products that complement each other.
For instance, if a customer is looking to purchase a mobile phone online and as they scroll down, it will show a combined price window with a pair of earphones and power bank. It lures the customers into thinking he/she is getting a great deal in purchasing all of three products together.
BUILD UP A SENSE OF URGENCY
Another great ecommerce marketing strategy to encourage customers to purchase a product is by creating a sense of urgency in their minds, of missing out on buying the said product if they don’t act now or. The idea is to offer the customer a short window to make the decision and have a feeling of getting a great deal out of it.
There are various ways to do it. One of the most commonly practiced methods is to entice them by showing the quickly running out stock levels. When a customer sees that the product they just liked might go out of stock soon, chances are, he/she will end up buying it.
Another way to create a sense of urgency is to offer a limited period discount or benefit. For instance, Amazon displays a pop-up under many of its products which offers either an attractive price deduction or a free overnight shipping if the customer places an order within X number of hours.
Now, this is a long-term strategy which requires quality content and consistency over a period of time, but the benefits are many. Blogging is an effective and proven strategy used by major ecommerce marketing companies in India.
But, how do blogs help?
Blogs are among the best ways to boost an ecommerce website’s organic SEO reach. Blogs give businesses a channel to engage with their regular customers through well written blogs that offer value to them. Just like how Ray Ethnic does with their blogs. They offer fashion tips and product suggestions and promote ethnic fashion through their well written articles.
Date : 2021-09-20
What attracts the attention of the viewer on social media?
- A beautiful visual
- A good photograph
- A stunning design
But what results in an interaction on the post, a LIKE, a COMMENT, a DM (direct message) or a link click?
A captivating caption, something that delights the reader, generates curiosity in them, convinces them to read further and take action.
While sharing photos or creatives on social media, a well-written caption will set the tone for the post, inspire your followers, give value, spark discussion, and demonstrate the brand`s personality.
And here are some suggestions for creating a compelling caption and improving a brand`s social media marketing approach.
FIRST IMPRESSION IS WHAT LASTS!
With people`s attention spans shrinking, a strong opening line will help you grab their attention. While you have the entire text box to narrate a story about the post, it is the first 50 characters that matter. Especially on Instagram, because people are going to click on the “Read more…” call out only if the first line leaves them intrigued and wanting for more.
Your captions should be a natural extension of your post. There must be a strong connection between the image and the caption. Never let a post get published without a copy or simply repeat what is written in the image copy, as your caption. A repetitive copy is as useless as a post with no caption.
FULFILL THE INTENTION
Your captions must fulfill the purpose behind the post. Before you write a caption, ask these questions to yourself: Are you trying to establish a connection with the target audience? Do you want them to take action after reading your caption? or are you simply showing off the brand`s personality through the writing.
If it is an action post, make sure you make it clear in the second or third line of your caption on what the reader needs to do.
“Click on the link in bio”
“Call 123456789 to know more”
“Share your thoughts in the comments below”
These are some examples of Call To Action phrases to be used in captions.
GET THEM TALKING!
Create social media captions that elicit feedback and encourage your audience to comment on your post.
One of the simplest ways to increase the number of comments on your post is to ask a question. The questions don`t have to be difficult; they should be basic and simple.
Inviting your audience to submit their tips, reviews, and recommendations is a fantastic method to engage them. Because trust us, your users will not respond to you unless you ask them to.
Date : 2021-09-29
“I have a small business; I don’t have to do digital marketing right now”
“Email marketing? Does it even work today?”
These are some of the most commonly used rebuttals by entrepreneurs when they are asked to hire a digital marketing agency for their businesses. Now, they either don’t know what digital marketing is, or have heard and believe in the various misconceptions around it.
But, what are these misconceptions about digital marketing, and how are they detrimental to businesses, if not busted? Read on to know the 8 most common digital marketing myths.
1. DIGITAL MARKETING IS ONLY FOR BIG BUSINESSES
Digital Marketing provides all businesses, big or small, with equal opportunities on the internet. With a well-researched and proven digital marketing strategy, small businesses can compete with big brands online, allowing it to reach a wider audience despite having a standard marketing budget for it. A Forrester study states that post pandemic, businesses should ideally spend around 46% of their total marketing budget on digital marketing now.
In today’s day and age, digital marketing is an indispensable strategy for every business no matter what size it is. Because whether it is a smartphone or a roll of toilet paper, people are now looking for them online first.
2. NO NEED TO INVEST IN SOCIAL MEDIA
One of the biggest mistakes a business can make in today’s time is to believe that their customers aren’t on social media. According to a study on Statista, over 3.6 billion people were using social media worldwide in the year 2020. These numbers are projected to jump to almost 4.41 billion in 2025.
Having a presence on social media gives businesses the opportunity to promote their products or services to their ideal customer base directly, interact with them more, stay on track with the trends and even sell through these platforms. The possibilities to attract potential customers and generate leads through targeted ads on social media platforms like Facebook and Instagram are endless.
3. DO IT, ONLY IF YOUR COMPETITION IS DOING IT
Now, let us make it very simple here. If your competitors are doing digital marketing, then you should do it too. But, if none of your competitors are online, be the first one to be. Grab that first mover’s advantage and make hay as the sun shines bright.
A brand should stay ahead of the curve when it comes to digital marketing, as not going digital means missing out on a whole new world of new customers a brand can reach. And digital marketing is not just promoting products and services on social media. It includes, email marketing, targeted digital ads, SEO and much more.
Here’s a sneak peek into the various activities done by Flora Fountain, a digital marketing company in Ahmedabad India.