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In an GDC 2021 presentation, Genshin Impact developer Hoyoverse (previously Mihoyo) outright admitted that the way it created characters was based on generating the most capital possible from its fans. In the D2R Items case of Raiden Shogun as well as Kokomi characters reruns that took place in March 2022 alone brought the company over $33 million in revenues.

The event was immortalized in jokes and memes, a lot of it rooted in disappointment of the audience: People who attended BlizzCon 2018 had been hoping for "Diablo 2 Resurrected" announcements. However, it was also a result of the stigma that still surrounds gaming on mobile devices in the West which is where the adoption of smartphones as gaming platforms is slower than in the other regions around the globe.

Since the game's release, "Diablo Immortal" has increased its popularity, since alpha and beta tests showed that the game is a full-throated, traditional Diablo experience. (It was also a factor in the fact that Blizzard chose to bring this game on PC.) It is believed that the Diablo series is among the most influential games in contemporary game design, introducing game loops that revolve around acquiring random "loot" to enhance your character's role-playing effective. "Diablo 2," that was just remastered, firmly established the loop, while "Diablo 3," which Cheng was also working on, refined and improved it.

Although the year 2018 was difficult for Cheng and his team, Cheng said it only strengthened their determination to make "Immortal" is a game worthy to be part of the Diablo series, since its launch on mobile is free to play and brings the series to its largest possible audience to date. The game will be released on June 2.

Cheng's enthusiasm for the game was evident in an interview he recently conducted. "I believe that 'Diablo Immortal' will alter a lot of people's perception of what they see as an online game," Cheng told The Washington Post. "That is one of the objectives from the beginning. Let's raise the bar for what we can offer players from games that are mobile."

"I have three children and they're all teenagers, and they do not make the same distinction between console, PC , or mobile devices," Cheng said. "They enjoy gaming across all kinds of platforms."

The game will have simultaneous launch on PC with full keyboard and mouse controller support, in addition to cross-play and cross progression with mobile support at the time of launch. The decision was based on the D2R Ladder Items buy beta test , where gamers' content creators said they'd need to replicate the game in order to show the game on their streaming platforms according to Rod Fergusson, general manager of the Diablo franchise.