Centaur Interactive

Over the last decade, the digital marketing industry has grown exponentially. Most companies today are hell-bent on ranking higher in Search Engine Result Pages (SERPS) to achieve more visibility, leads, and return on investments (ROI). 

Brands need SEO as it is the most cost-effective way to reach consumers online. Due to the Covid-19 breakdown, the world has made a shift to the digital world and has optimized to reach more users and customers. 

A commonly known fact is that SEO will improve website traffic and visibility, but what more does it have to offer? 

According to a survey, On the first page alone, the first five organic results account for about 67% of all the clicks; Which is exactly why website rankings are important. 

Here Are 7 Reasons Why Your Business Needs SEO Services, Regardless Of What Kind Of Business You Run Or Operate. 

Your website could be the most powerful tool or platform for your business and all its marketing efforts. It may be a user who has had a great user experience or someone who would never visit it again due to negative User Experience.

Digital trends are rapidly changing which may make the website look outdated. You may not have to redesign the website completely but can make some minor changes to improve user experience. Click here to read more 6 secret techniques to improve UI/UX.

Landing pages are one of the most important elements for lead generation, but most companies don’t use them efficiently. Studies show that the conversion rate for a website is 1% to 3% while a landing page would have a conversion rate of 5% to 15% on an average.  

To create a landing page that performs well, all that is needed are the right elements to build the best landing page Florida. The right copy, visuals and design are what makes the landing page stand out. 

What is a Landing Page?

A landing page is solely used to collect users’ information which includes a form for website visitor to fill in. It is a must-have element for your landing page as it provides a targeted platform that helps convert a huge percentage of visitors to leads.  

A landing page shows the visitor exactly what you want them to do and why they should do it. Homepages are great for direct traffic but when you can control how visitors get to your page, a landing page is the best option. 

Click here to read more about -> 

5 Reasons why Landing Page Design is a must for Lead Generation

Return on Investment (ROI) measures how much the business gained or lost as a result of various marketing campaigns and efforts taken by your business to market your product or service. Measuring and increasing ROI is key for marketing success.

A successful ROI is only achievable when there are more visitors to your website and when they convert to become customers or leads. 

Unfortunately, most marketers measure ROI only based on end results while ignoring many other factors that generate positive outcomes.

Marketing is getting technical and complex due to all the changes brought by digital marketing. One such change is building a remarketing strategy that is designed to boost market performance.  

According to a study, 96% of first-time visitors do not make a purchase because they do not trust the brand. Remarketing allows brands to reconnect with the audience who already visited your website reminding them of the time spent on the website or platform. PPC agency Florida

Remarketing is a great method to contact your audience and guide them to the website so they use the businesses product or service. It allows targeting advertisements to customers who recently visited the website. It is crucial to building a successful remarketing strategy that involves choosing the right type of remarketing and creating events related to the strategy. 

Click here to read more about-> How Google Remarketing is going to change your business strategy

Create personalized mobile analytics that drives engagement, conversion and gain a deep understanding of your app audience by using the best mobile app analytics tools in the market. There are several tools for in-app analytics while some are free and some also have free versions.  

Mobile app analytics tools give you access to track and analyse user activity and events on the app. It gives access to insights and how the app works that in turn help in optimizing the app for improving user experience.

Click here to read more about -> Best Mobile App Analytics Tools 2021 | Ultimate Guide

Instagram has become the most common platform for businesses to sell their products and has become a major player in the e-commerce field. 

According to statistics, there are over 1 billion Instagram users every month of which 81% of users use Instagram to research products and services.  

According to Instagram, most people use the platform to find inspiration which makes it easier to sell products that have a very strong visual appeal and aesthetic. Businesses that are spending a huge amount of money on Instagram Ads to promote their products has increased by 209% this year. 

Based on a study, Instagram boosts 15x more engagement than Twitter, Facebook or Google+. Promoting your Instagram page organically without any paid promotions shows great engagement in the long run but if the business requires more followers and awareness in a short period, then Instagram Ads could be the best option.  

Click here to read more about ->  How to Sell your Products through Instagram Advertising

Search Engine Optimization (SEO) is the best way to attain page one googles ranking and bring revenue to the site. Whether the website is a blog, product or service-based website, the search result ranking plays a huge role in the website traffic which can bring huge revenue. 

The competition is huge when considering the number of websites and competitors out there could make it difficult to reach the top of the google page. There are several SEO strategies that can be employed to rank higher on google regardless of what the website is about.   

Search engine and google ranking algorithms are constantly changing wherein some factors become more or less important or even sometimes removed. It is crucial to stay up to date on the latest ranking factors and consistently use an SEO audit tool to ensure the website has up-to-date SEO best practices. Below are a few factors that are needed to bring the website on top through the Google Search rankings.

Click here to read more about -> How to bring your website on top in Google Search through SEO

There has always been a question if real estate marketers need Google Adwords. Investors have always understood the importance of marketing as marketing is included from finding the right deal to raising the money.  

Most realtors struggle to find leads that convert as they most probably lack a solid goal and there are too many factors to keep in mind when starting to run an Adwords campaign. 

Click here to read more about -> How to Create Google Ads Campaigns for Real Estate Marketing

There were over 4.33 billion social media users worldwide at the start of 2021 which is 55% more than the global population. 

Social media marketing has grown a lot over the years as a study found that 70% of the US population is active on at least one social media platform. From its growth over the years, there are many ways in which a brand or business can connect with potential customers and build their loyalty. For any business, a social media platform is a great opportunity to engage with its target audience. 

Social Media Marketing Florida is nothing without the tools as it gets hard to manage these platforms without the right management tool. 

Managing any social media tool shouldn’t be hard as they can save you time by doing the posting, get you the right hashtags and most importantly will save you a lot of time. 

When done right, social media marketing can bring a remarkable advantage to the brand or business by planning, creating and sharing valuable content on the platform. 

Click here to read more about -> Latest Social Media Tools that Experts Use to Streamline their Marketing