Digital marketing is essentially the use of online platforms and the internet to market a product, service, idea, opinion or even a person. With the use of digital platforms, one can avail benefits that were not present in traditional marketing techniques.
According to a report titled A Billion Screens of Opportunity, “Digital will continue its scorching pace of growth to overtake filmed entertainment in 2020 and print by 2021”.
Types of Digital Marketing
1. Search Engine Optimization
It is the process of ranking better on the search engine.
There are various on-page and off-page techniques that when implemented together create awareness about the business and also target people who were unaware of its existence. Say hello to new customers!
2. Search Engine Marketing/PPC
It is the process of using the advertising features of the search engine and its network to advertise people about your product. There are various options like PPC, CPV, CPM to any business to have a budget-friendly, goal-oriented campaign.
3. Social Media Optimization
What better than engaging your customers through one platform that they use the most!
Social networking & Media sharing platforms like Facebook, Instagram & LinkedIn have gained a lot of importance due to its direct targeting and AI-based algorithms. Currently, TikTok is a hot-in-town platform through which not only brands but movies too, are engaging customers.
4. Social Media Marketing
A more advanced feature to reach more customers, gain better reach is the advertising feature of Social media. You have various goals and bidding options which makes social media marketing a very powerful tool in the digital sphere.
5. E-Commerce Marketing
With advancement has come different dimensions to digital marketing; E-commerce. Now, these platforms have separate marketing apparatus and give better reach to businesses.
6. Content Marketing
Content is king. Much corporate use content marketing to market their products and services. But what is very notable is that no alternative marketing platform can succeed without great content.
7. Mobile Marketing
Ever seen someone without a mobile? This answers why every brand now focuses more on promotions through Mobile platforms. With new mechanism and tools like applications, the interaction goes high.
8. Email Marketing
Promoting anything through E-Mail is very important. Be it information or promotional, brands build better databases and connections with its consumers through Email Marketing.
9. Influencer Marketing
We all follow people who can influence our purchase or perception. Brands use influencers in various ways to gain higher reach as they have a loyal fan base and can certainly influence the opinion of people at large.
Thus, Digital Marketing involves technology, AI and what not to give your brand the right placement and opportunity; it is the modern marketing with options, reach and measurable metrics to scale your business to new heights!