Top 3 Engagement Metrics to Improve Your SEO Ranking
“Are you wondering how you will be able to improve your SEO ranking?
Read the article to know more about the engagement metrics that can be helpful
for you.”
There is only one aim for SEO
planning, strategies, and tactics, to
rank higher in the search results. This is the only goal that all the brands
want to achieve. Ranking matters a lot, as studies say that more than 70% users
generally ignore the paid ads and click on the links that rank higher
organically. Hence, struggle to reach that position is real. Needless to say,
when you are thinking about how you will be able to reach the top, there are
hundreds of similar companies in Australia as well as in the whole world
striving for the same. So, how can you improve your ranking?
If you have been thinking that the
old school method of posting good, unique and grammatically correct content is
the only way to reach higher, then it is
not all. You have to do a bit more. You need to engage more people for improving
your SEO ranking. How to do that? Well, there are some tried and tested
customer engagement metrics that can help you in this struggle. When you are
looking for an SEO agency Sydney,
make sure they have a clear idea of these metrics too. Take a look at the
following points to know more.
Relation of Traffic and Higher
Ranking
Engagement is the only way to know
that the users are finally realising the value
of your website. So, it is obvious that traffic and ranking has an undeniable
correlation. Now, you already know that the site, which ranks higher in the
search results organically, get more clicks, and thereby more traffic. Getting
traffic on a website is possible through blogging. Now, depending on these
facts, Google makes the assumption that more users on a site indicate more
value and authenticity of the content. Automatically, number of traffic contributes to
the higher ranking of the website as Google finds such websites relevant for
users. They also consider the average time a visitor spends on the website, the
direct traffic through different browsers, and the number of organic clicks.
Engagement Metric
This factor is very crucial in internet marketing
Sydney as well as in the whole world. To gauge the relevance of a
website, Google follows the behaviour of
the customers. Since already the search engine giant is noticing the stay time
on pages along with organic click, they easily get the data of bounce rates and
page views. These user activities tell Google about how you are treating your
users. Your increasing bounce rates and decreasing page views will prove your
irrelevance as a website. Hence, make sure your website doesn’t become a less
valuable source for visitors.
Mobile Responsive Web Pages
The tragic phenomenon in the world
of internet marketing is that, when responsive websites became a rage, more
than 50% non-mobile friendly websites
dropped in ranks. Now, when the users are more comfortable to access the
internet while on the move, designing responsive website is an extremely
necessary feature for a brand. Your target audience is looking for you through the device which they are using.
So, when your website is able to present the content naturally and
automatically according to the screen size of different devices, needless to say, you become a favourite of your users. And when more users start pouring in on
your website, Google considers your user-friendliness and relevance to pull you
up on search results.
So, now as you know about the
engagement metrics, what are you waiting for? Hire an Australian SEOcompany, discuss
your plan keeping these metrics in mind
and set the ball rolling.
Author Bio:
Rebecca Carron is a famous blogger
and associated with SEO agency Sydney. Here,
She talks about engagement metrics and their role in internet marketing Sydney. Read her article before you hire an Australian SEO company.