Success in Ecommerce Starts with the Right Software

Ecommerce is, without a doubt, here to stay. It hasrnrevolutionized the way people buy and sell goods and services—especially fromrnthe standpoint of the small business. With the advent of the commerciallyrnavailable e-commerce software package, small businesses were empowered to taprninto a market far greater than any they could have previously reached, and whenrnE-commerce website packages came not long after, it was easier than ever to haverna business up and running—with very little overhead and no need for significantrninvestment capital.

They're now nearly ubiquitous, and with so many onlinernbusinesses competing for their share of internet revenue, it's important tornhave an e-commerce site which runs smoothly and efficiently—but even then, somernproblems arise. The two main problems that plague small businesses online whenrnit comes to successfully converting a visitor into a paying customer are speedrnand complexity. If a shopping experience takes too long or requires too manyrnsteps to complete, the odds are likely that a would-be customer will abandonrnthe process and look elsewhere.

Let's look at the first major problem: speed. An e-commercernsite has to be fast. If you have a prospective customer online searching for arnproduct, you have to get that search result in front of them quickly. Slowrnloading sites lose customers, who get tired of waiting and instead look tornanother source for the goods or services they're interested in purchasing.rnHaving the right e-commerce shopping cart software can help speed up your customer'srnaccess to your products, helping you retain their business (and theirrndollars!).

The second biggest problem faced by online retailers is complexity.rnIf it takes too long to get from finding a product to being able to check out,rncustomers lose patience and either abandon their shopping carts—or worse, tryrnto find a competitor selling the same product in a more efficient, streamlinedrnway. Studies have shown that the most effective online shopping cart software hasrna maximum of five steps between adding an item to a cart and completing anrnorder.

Choosing the right software and the right implementation isrncritical to your success as a small business conducting e-commerce. Luckily,rnexpert help is available. The friendly, knowledgeable professionals at Warebuyrncan help guide you through this process. Contact them today with any questionsrnyou might have—they'll be able to suggest solutions custom-tailored to yourrnunique needs.

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