Strategic Use of Images in Seo
When evaluating page structure and design, there is a refined, yet critical way to use photos in an SEO-friendly manner (beyond ALT tags) that improves your search ranking while permitting you to integrate the necessary advertising message( s). Baffled? Let's take a look at an instance:
Suppose you operate a traveling site as well as you intend to maximize a given web page for the term "Las Vegas hotel". Intend that you also want to include a tempting advertising and marketing message such as "Book currently as well as conserve 20%!". The previously mentioned tagline lacks detailed text, yet has influential characteristics. Digital marketing agency in Kolkata That being said, you might intend to position the tagline in an image as well as the key expression (i.e. Las Vegas hotel) in a header tag. These places focus on the wanted term, yet still gives a marketing opportunity without compromising keyword uniformity.
To put it simply, photos are a great place to insert advertising messages that do not have the needed keyword phrases and also expressions. Leveraging this technique will make sure that descriptive text is indexed, while less advertising jargon is neglected. The combination of keyword-rich content and also attracting messaging will certainly please both sides of the strategic formula.