Search Engine Optimisation for Small Businesses

The internet is amazing, putting a vast trove of information right at our fingertips. But with the current Google page count at an incredible 130 trillion, getting your business to appear near the top of those search results isn’t easy.

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That’s where search engine optimisation (SEO) comes into play. And the good news is, with a bit of effort and understanding, it doesn’t have to be expensive.

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Here’s what you need to know:

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Understanding SEO

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Before you can optimise, you need a basic understanding of what influences page ranking. As Google puts it: ‘search engine optimisation is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines’.

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The continually-evolving Google algorithm considers around 200 factors when deciding which pages to list in the result of a search – including when your page was last updated, original content, image tags and meta-descriptions.

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Google ‘robots’ continually crawl sites and store information about every single webpage, ready to be called upon when a search term is used. Want more information about search engine optimisation, visit here: https://www.strangemarketing.com.au/