Bag Advertising on prescription bags is an outstanding tactic to reach consumers with their mind in healthcare.
COVID-19 is shifting the Advertising Industry
The domino effects from the COVID-19 crisis continue to impact all types of business causing need to change their advertising strategy. As the impact of COVID-19 continues to unfold, brands and agencies need to keep a up to date with the changing consumer behaviors and ensure they are prepared for any outcomes and find new opportunities.
Recently the Interactive Advertising Bureau surveyed nearly 400 media buyers and brands. The results were surprising: 74% think the coronavirus pandemic will have a larger impact on their advertising spend than the 2008 financial crisis. According to the President of Interactive Advertising Bureau, David Cohen, “Typically marketers will press pause for a moment, take a breath, assess the situation, replay and reevaluate.”
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: close to healthcare providers.
Advertising on pharmacy bag provide a sensitive message considering the current environment. The advertisement is printed on pharmacy prescription bags and distributed to the pharmacy venues you selected. The bags are handled by healthcare professionals from reputable pharmacy chains providing an exceptional exposure to your brand.
The consumer will literally touch your message and associate it with healthcare.
The target audience immediately connects with your message as they are with their mind in their health while picking up their prescription. This provides an enhanced assimilation of your message.
Bag Advertising reaches consumer with their mind in their heath
An unique bag provides on average 15 min of exposure and extended views when the patient takes the bag home. Each pharmacy distributes on average 5,000 prescriptions bags/month, this generates an estimated 1.5M of impressions.
Other In-the-Hand advertising options are Custom Coffee Sleeves, Door Hangers, Pizza Box Top, Drink Coasters, Hotel Key Cards.
Healthcare providers that leverage their competitive advantage offer better care to their clients. Typically, healthcare providers compete in terms of the quality of care offered and the cost. The concept of leveraging prescription bags or pharmacy bags is an effective tool to target healthcare providers since it delivers the message in the hand of consumers.