NY Logo Design
WernNeed Logo Design
Thernprocess of designing a logo from a logo design company requires priorrnpreparation. When we design for a customer, the first thing to know is whatrntheir business / blog is dealing with. We must not conceive for our client, butrnfor our customers. And if you create this logo for your personal brand, be surernto apply the same thought process.
Sometimesrna customer comes to ask me to create a logo from a logo design agency and yourncan bet that 99% of the time, he wants his logo to please him first and foremost.rnIt is a mistake. Through his visual symbols, he must attract customers and, torndo this, he must know them well. Our job, a logo design company, is to discoverrntheir graphic preferences. I often find that these end users do not feelrnattracted to the graphic style that their client likes. What to do then?rnResearch is the answer. At the logo design agency, we need to determine thernstyle with which his customers will fall in love.
Dornyou have a blog? Then think about who your readers are and design your brandrnfor them. Are you selling something? Think first about who your customers arernbefore you start designing a brand for them. The aesthetics of your brand (andrnyour logo) must be aligned with the graphical universe that will attract therntype of customer with whom you want to communicate. Once you have a clear idearnof who reads your blog (or who you plan to read), the second step is to startrnthinking about the look and feel they would like. Is your blog filled withrnwhimsical cupcakes or do you sell green products? Do you run a high end fashionrnbrand or do you write a personal blog? Are your articles funny, vibrant andrncolorful, or calm and serene? It's not so difficult; in fact, it's pretty fun.rnYou will recognize these graphic feelings when you see them all reflectedrntogether in one place. This place is a mood board. You can create a Pinterestrnmood chart by grouping images, color palettes, and typography ideas. Collectrncharts with which your customers will feel identified. The use of Pinterest hasrnthe advantage of being able to navigate in existing environments.
Nowrnyou have a lot of typography ideas, color palettes and images that will conveyrnthe look you want. Let's think about what a logo is for a second. A logo isrnonly part of a brand. You will build your graphic universe by takingrninspiration from all the graphics of your mood board.
Therncolors you choose will be applied generally in the graphics of your brand. Thernfonts you will use will make your style recognizable as long as you stick tornit. The brand will be better known for the feeling you create with the use ofrnits graphic universe than for its logo. In the end, all of this will work as arnwhole. Your logo is the essence and the starting point of this whole system.rnKnowing this, it eliminates a bit of stress from the responsibility ofrndesigning a logo by a logo design company. Your logo should not bear the fullrnweight of your brand image (or personal image). It's just a part. If you do arngood job with the mood board, you will have to make many important decisionsrnabout the brand.
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