Mobile Advertising Industry Predicted to Reach USD 169 Billion by 2023
Market Highlights
Market Research Future has added a new report to its extensive repertoire of published report on the subject of the global mobile advertising market. MRFR has found that the global mobile advertising market is expected to grow at an impressive CAGR of 14% during the forecast period from 2017 to 2023. Advertising is everywhere, and with new platforms this form of marketing has expanded across various media. Mobile advertising in particular uses mobile devices to perform advertising activities. The penetration of smartphones and other portable personal devices has increased the market's value substantially and is expected to continue its appreciation to reach over USD 169 Bn by the end of 2023.
Mobile Advertising Industry facilitates reaching to target audience conveniently in less time and is a cheap medium as compared to others. The mobile advertising market derives much of its growth from the deep penetration of mobile phones and other devices across the globe. Mobile advertising is highly successful as various mobile phones applications make it easier to reach the audience directly. Mobile is progressively being used as a reach medium by advertisers as it offers the advantages of high reach, high engagement and high efficiency. With the rise in number of consumers using mobiles, the mobile advertising market is ripe for expansion. The availability of a wide range of mobile phones and tablets across various price spectrum and rapid decline in data tariffs. A high number of content developers are curating content for smaller screens and platforms which is further boosting the growth of the market.
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Segmentation:
The global mobile advertising market has been segmented based on advertising type, organization size and vertical.
By advertising type, the mobile advertising market has been segmented into short message service (SMS), video advertising, multimedia messaging service (mms), peer-to-peer messaging (P2P), display advertising, in-game advertising, mobile digital coupons, in-app advertising, and others. SMS acts an ideal medium for companies to connect with their customers. Important messages relating to offers, deals, and discounts can be conveyed via SMS. Moreover, customers can also participate in surveys, fill questionnaires through SMS. The SMS segment is anticipated to showcase massive growth in the coming years.
By organization size, the mobile advertising market has been segmented into large enterprises and small & medium enterprises.
By vertical, the mobile advertising market has been segmented into Retail and Consumer Goods,
BFSI, It & Telecommunication, Media and Entertainment, Travel, Transportation and Automobile, Supply Chain and Logistics, Healthcare, Energy & Power and Utilities, Education and Government, and others.
Regional Analysis:
North America captures the largest share of the market due to the massive investment in advertising made by business organizations in the region. Countries such as U.S and Canada lead the market due to the presence of a large population of smartphones users, availability of strong network capabilities and the high popularity of mobile marketing in the region. The region due to its developed infrastructure and an affinity for technological advancements has led to availability for 4G and 3G data services which help the mobile advertising market advance.
The Asia Pacific is another key regional segment in the market as it is growing at the highest CAGR. The presence of a massive consumer population, and increased disposable incomes due to rising urbanization is expected to increase mobile advertising activities. Moreover, smartphones have become highly popular due to the wide availability of multiple brands across all budgets and the availability of cheap internet connections. The region represents high potential for market growth, due to the presence of high opportunities to bring consumers novel advertising experiences.
Competitive Landscape
Facebook Inc. (U.S.), Avazu Inc. (China), Matomy Media Group Ltd. (Israel), Flurry Inc. (U.K.), Smaato Inc. (U.S.), Google Inc. (U.S.), Inmobi Pte. Ltd. (Singapore), Chartboost Inc. (Netherland), Millennial Media Inc. (U.S.), and Applovin Corporation (U.S.) are the notable players in the global mobile advertising market.
Industry Updates
June 2019 - Affle, a global technology company that has a proprietary consumer intelligence eplatform, announced acquisition of US-based mobile advertising company RevX Inc. As a part of the acquisition, evX's assets, brand name, intellectual property rights and technical information will be transferred to Affle.
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List of Figures
FIGURE 1 RESEARCH TYPE
FIGURE 2 MOBILE ADVERTISING MARKET: BY ADVERTISING TYPE (%)
FIGURE 3 MOBILE ADVERTISING MARKET: BY ORGANIZATION SIZE (%)
FIGURE 4 MOBILE ADVERTISING MARKET: BY VERTICAL (%)
FIGURE 5 MOBILE ADVERTISING MARKET: BY REGION (%)
FIGURE 6 NORTH AMERICA MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE (%)
FIGURE 7 NORTH AMERICA MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)
FIGURE 8 NORTH AMERICA MOBILE ADVERTISING MARKET, BY VERTICAL (%)
FIGURE 9 EUROPE MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE (%)
FIGURE 10 EUROPE MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)
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