Latest Packaging Design Trends for 2020
Your product's packagingrndesign depicts your brand’s voice and conveys its use,rnpurpose, quality and style. Taking ideas from the latest packaging design ideasrnwill ensure your product is looking modern and on trend. This is important asrnpackaging is an extremely powerful selling tool that serves to engage withrncustomers and inform them of why your product should be considered overrncompeting alternatives.
Not only is packaging a vital means of communication amongstrna sea of similar products, but it also provides a safe container for thernproduct’s contents, during transportation and display. With multiple importantrnroles to fulfil, packagingrndesign that is well designed is crucial to a product'srnsuccess.
As 2020 progresses, brands are employing specific designrntrends and techniques including; minimalistic design, simplistic flatrnillustrations, bright colour & bold patterns, elaborate packaging designrnand sustainable materials to separate their brand from competitors.
Minimalistic Design
Minimalism is a design language used to showcase significantrnelements and information, through a pared back aesthetic. An unclutteredrnapproach to packaging design, using negative space can draw the eye in towardsrnthe important information that is deemed most relevant to the customer.
Bold typography alongside one powerful image or illustrationrnand a simple but striking colour palette are the makings of a successfulrnminimalist design.
Focusing on a less is more approach, will filter out anyrnunnecessary information, resulting in a more impactful design that doesn’trnovershadow the product itself and the brand messaging.
Minimalism also serves to make the materials used shine. Forrnexample, exposed plain cardboard creates a beautiful natural feel thatrncomplements a minimalist aesthetic. For advice on which materials will bestrnsupport your minimalist design, get in touch with our team for expert advicernand superior commercialrnprinting in Sydney.
Simplistic Flat Illustrations
Simple flat illustrations are a byproduct of the Minimalistrnmovement. Flat illustrations have become increasingly popular in logo designrnover recent years, with the trend now making its way into packaging design.
Flat illustrations capture attention through the use of boldrncolours, expressive line work and a minimalist aesthetic. Illustrations are arngreat way to incorporate more of your branding, through the use of brandrncolours and a style that clearly represents your brand’s story.
Flat illustrations work well on any type of packaging,rnfrom Flat BottomrnPouches to Box BottomrnBags and Zip LockrnPrinted Bags; with their simplistic style making them easy tornprint on a plethora of materials.
Bright colour and Bold Patterns
Whilst some brands choose to make their mark throughrnsimplicity and minimalism, others are heading in the opposite direction, optingrnfor a more bold approach. With supermarket shelves now occupied by simplisticrnpackaging, some brands are striving to gain the attention of customers throughrnstriking patterns and eye catching colour combinations, complemented byrnstunning print embellishments, such as embossing, debossing, foiling,rncelloglazing and UV/spot UV.
Premium Packaging
2020 is the year of bold moves for some brands, with morernand more brands incorporating premium printing techniques including holographicrnfoiling, metallic colours, textural and tactile elements and more. Luxuriousrnembellishments give a sense of opulence and are a great way to attractrnattention and away from competitors using more simplistic packaging.
Sustainable Materials
A lot of effort goes into the design andrnprinting of packaging. However, after a product is unboxed, thernpackaging will inevitably end up in the bin. With consumers growingrnincreasingly aware of their own impact on the environment, more and morernbusinesses are stepping up and choosing eco friendly packaging solutions.rnSustainable practices including using less material; using biodegradablernalternatives as well as altering production processes to have minimal impact onrnthe environment.