Label Printer: Why You Should Use One for Your Business in the Philippines

Introduction

Marketing is more than promoting a business or brand and making it well-known. There are many factors involved to get them recognized, and one of them is their label.

A distinct label helps a product have its own identity by making it stand out from others. Aside from that, it should contain the necessary pieces of information. For example, you're selling a chocolate spread. You should include a warning that it contains traces of milk and should not be consumed by a lactose-intolerant person.

There's a 2011 study made by Amir Gulzar where he measured the impact of labeling on the consumer buying behavior of 200 respondents. Based on his findings, Gulzar concluded that if a brand label is eye-catching, it will positively associate with their buying behavior.

Because of this, many businesses rely on the help of label printers. Printing labels in-house has become an integral part of a company's packaging production process, especially in creating receipts and labeled packaging.

 

What is a Label Printer?

A label printer is a computer designed to print labels, tags, and bar codes on self-adhesive labels, card stock, rolling stock, and tear sheet stock. There are also label printers out there in the market built to print on film and foil substrates.

Unlike ordinary printers, label printers don't need unique feed mechanisms to handle rolled stock or fanfold stock. In addition, the standard connectivity for label printers may include USB, parallel ethernet, RS-232 serial, and various kinds of wireless connections.

Label printers have been used in various applications, such as supply chain management, retail price marketing, and fixed assets management.

 

A Brief History About Label Printers

Label printers were not a thing back then. Back then, a newly manufactured product will have an average of 11 new labels on their parts and packaging. In addition, people design thermal labels on chemical barrels due to their ability to survive and be readable ten years at the bottom of the sea.

By the 1930s, R. Stanton Avery invented the first adhesive labels. They have supplied labels for printing at home, which are papers with an adhesive coat covered with silicone film liner. Although Avery developed an early machine for the brands, early commercial applications required typewriters or a pen or pencil.

 

The Influence of Technology on Labels

Computers have begun to be understood for their actual scope of potential to change a lot of things. Label printers have been in the picture after 50 years of traditional handwriting brand packaging. They had opened the door to printers in 1981 when the inkjet printer was invented. After three years, the laser printer was soon available to the public in 1984.

The invention of printers led to the revolution in label technology. Businesses had the pre-printed option of producing labels from a professional label printer. Soon, various kinds of label printers got in the market, such as thermal transfer printers, digital printers, and dot-matrix printers.

 

What are the Factors To Consider When Buying a Label Printer in the Philippines?

Using label printers for your business is beneficial, whether you're just getting started or have been running it for a while. However, you must check... Read More.

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