I am a professional ASO Expert. I have 6 years of experience in App Store Optimization ASO for android & iOS. I have worked on multiple categories, 4000+ of games & apps as well. I am working with many international apps & gaming companies. I am successfully increasing organic installs with the help of localizations, proper & regular ASO updates with the top best premium tools like App Tweak, App Annie, Sensor Tower, Mobile Action & Ahrefs.
Importance of App Store Optimization ASO:
Most of the users search for different apps/games by typing search terms on app store. If your app is fully optimized with ASO, then your app/game will get organic downloads by showing in top results.