How Tourism and Out-of-Home Advertising Positively Impact a Nation
How does tourism and Out-of-Home Advertising help a nation?
In 2018, the Philippines broke their record of the number of foreign visitors visiting the country. From 6.6 million foreign visitors in 2017, it increased to 7.1 million foreign visitors in the previous year. The Philippines’ “It’s More Fun in the Philippines” advertising campaign, which began in 2012, has been a major contributor to this continuous record-breaking feat.
Nowadays, Social Media Marketing and Digital Marketing have become the trends to attract the attention of consumers. But in the Philippines’ case, they made an effective trend outside the new norm by maximizing their Out-of-Home (OOH) Advertising opportunities. In different parts of the Philippines and the world, the slogan “It’s More Fun in the Philippines” has gotten the attention of many due to its vibrant and inviting concept.
The campaign has seen itself partner with different organizations and tourism companies to bring the Philippine experience to the rest of the world. Interactive booths and moving trams heightened the visibility of the campaign. The ads have even been featured at famous tourist destinations in other cities and countries. An example of OOH Advertising for the campaign was to display its breathtaking billboards and set up an information booth at London’s Waterloo Station. The station is known as one of London’s busiest railway stations, garnering more than 250,000 foot traffic on a daily basis in 2016/2017.