How to Build an Effective Landing Page
An effective landing page is what makes for a great marketing strategy for websites. With an effective landing page, you are looking to hook users onto your website so they are more engaged on it and stay on it for longer.
Whatever the desired result may be, achieving it is what makes a good landing page a successful one.
As someone working in the online industry, you should know that a landing page is everything. Without a good landing page, a user is less likely to move on to other pages of your website.
We will talk about how to build an effective landing page so you too can achieve your goals sooner than you had planned.
1. Design and User Interface
The most important aspect of a landing page is its design and user interface. The first things a user notices are the colours, font, and layout of the page he or she lands on.
If these are of high standards and good quality, a user will stay on the website.
When a user lands on a website, he or she has a purpose. They will either want to get to a certain page of the website to reach out to the team or they might want to make a purchase, or they may simply want to read a blog post.
But if they can’t navigate through the website easily, they will lose patience and bounce off it. You don’t want that to happen.
Make the navigation system of your website as easy as possible for users to follow. Clear buttons and call-to-action words are very important here.
3. Keeping it Simple
Don’t overcrowd your landing page with too many images, videos, and text. Save some for other pages as well. Too much clutter can be irritating to the eyes.
Keep it simple and keep it clean. Don’t be afraid of being minimalistic. You must have heard the phrase, “Sometimes, less is more”. That’s what you must follow for your website’s landing page.
4. Keep them Wanting More
When you keep it simple and clean, you can tease the user by creating a hook. A hook that will lead them to another page of the website.
This way, they are intrigued and would want to explore more. A step as simple as a button that says, “Click here for a surprise” may work.
5. Using the Header
Use the header part of your landing page to your advantage here. If you don’t want to add too much text, then add a vibrant yet understated high-resolution image on your header.
If that doesn’t cut it for you, use a high-quality video. These things keep users engaged to the maximum.
Users are always looking for great things in a website. If you can keep them interested in your content, they will stay and even return.
A landing page is like the cover of a book. You think people won’t judge it, but that’s all they do.
Fortunately there are plenty of versatile best free WordPress themes out there of both the premium and free variety that you can use to create great-looking landing pages but without additional plugins, most themes don't offer suitable functionality out of the box.
Also there is great features like responsive page builder, 100+ pre-built templates, Easy to build that are sure to convert your visitors into customers.