Closed Captioning Services and its Necessity
What is
Captioning?
A
caption is the portrayal of spoken dialogues, acts, scenes, contexts, or
background score present in the video content in the form of transcribed text.
When viewed without proper contemplation, the importance of captioning gets
might seem overhyped, but the statistics are clear (and we will be discussing
them), captioning help in garnering more viewership and thus sales. This
article is intended to explain the significance of closed captioning services in
the overview of video content making.
Let’s Look at Some
Statistics
The
Nielsen poll in 2018 revealed that an average American in a day spends about 6
hours of their internet time watching videos on the internet. As such companies
have tried to pander to this audience base with video advertisement. Another
glaring statistic - About reported 500 million viewers to watch 100 million
hours of video content on Facebook daily. Among the 500 million viewers, API
reports that 85% of these videos are being watched without audio.
Some More
Captioning Statistics
Research
conducted by Facebook for business shows that 80% of viewers reacted adversely
to video advertisements that played noisily, thus urging advertisers to caption
their videos. The study also found that captioning surges the average view time
of ads by 12%, some advertising studies have cited that captioning increases
video viewership by up to 25%.
Necessity by Law
Video programming distributors (VPDs) are required by the 2010
Communications and Video Accessibility Act (CVAA) to provide a close caption to
their video contents. This also includes those videos shown over the internet
after having been shown on the TV. Also, the Americans with Disabilities Act
(ADA) is a law that requiring places of public accommodation to be made
accessible to those with disabilities.
The
FCC requires captions to have four qualities - Accuracy, Synchronicity,
Completeness, and Placements. The subtitles should provide proper spelling,
timing, and grammar. It also requires a synchronous run between content and
captions (with a little leeway provided for live captioning). FCC also demands
completeness of captions from the beginning of the program to the end and
placement of subtitles such that it doesn’t obstruct the on-screen content.
Broad Benefits
The fact that laws are made to address
accessibility to those with disabilities, however, doesn’t diminish the
importance of captioning. The EFHOH has listed the following to be the benefits
of subtitling a video:
·
Benefits
everyone with hearing difficulty, especially the aging population - considering
5% of the world has a problem with hearing
·
Helps
in cultivating the reading level among children
·
Helps
improve the reach of a language among deaf children
·
Improves
the understanding of language among foreign nationals and second-language
speakers
·
Benefits
bilingual, sign, and spoken language speakers
·
Helps
in removing social barriers
Closed Captioning
with Online Closed Captioning Services
The
FCC mandates closed captioning or Media
Captioning Services to reflect what is in the program's audio track by
matching the dialogue, music, and sounds, and identifying the speakers - hence
is employed by TV and online programs. Often times, open captioning does not
require a special functionality media player so it is often employed by cinemas
to provide captioning.
Online
closed captioning services are recognized for their excellent professionalism,
upkeeping confidentiality, and utmost regard to work ethics. Captioners are
well versed in different dialects, slang, and cultural references. They make
sure that even minor flicks and rolls of tongues or stutters and Awws don’t go
awry - such that your videos have an optimal impact, zeal, and effect.
Online video
captioning services ensure excellent-quality, convenience, and fast
turnaround time (TAT) at transparent rates. Using online captioning is as easy
as ABC - you begin by uploading the video you want to be captioned. The content
is forwarded to captioner(s) (depending on volume and need). Once captioning
for the content is completed, the second set of eyes (and ears) goes over the
completed project ensuring captions are of the finest quality.