ABM + Content Syndication = Growth, Brand Visibility, Revenue Potential
Marketing is an incessantly developingrnspace. As new things evolve, you need to adapt. The same goes for marketing,rnmore specifically B2B marketing. It is not necessary what worked in thernpast will work today. This is why modern B2B sales leaders and marketers hunt forrnnew tactics. The account-based marketing solutions are one such growthrntactic.
What is account-based marketing?
rnrnAccount-based marketing or ABM is arnproven strategy used by marketing teams to focus on a specific type ofrnconsumer, one that they produce a tailored content story for.
For instance, a computer softwarerncompany with a specialty in the healthcare division decided to focus its effortsrnon IT managers within their state. Its ABM strategy built a storyline aroundrnthe target parameters’ persona and developed content targeted toward IT managers.rnThus, creating an easy portal to reach the right consumer.
Account-based marketing is one of thernbest options to engage with highly qualified leads (HQLs). Moreover, HQLrnsolution services will help you get high-quality leads to beat therncompetition around you using the best B2B lead generation strategies. ABMrntactic encourages companies to eye the most promising consumers.
Joe Chernov, Chief Marketing Officerrnat Pendo.io, explained: “ABM aspires to be zero-waste marketing. It’s a modelrnthat targets only the companies and contacts that are likely to buy your productrnand that sales have pre-committed to try to close.”
Top four benefits of account-based marketing
rnrnHere are four benefits that the bestrndemand generation company derives out of ABM –
· rnABM offers ROIrn(Return On Investment) clarity
· rnStrong alignmentrnbetween sales and marketing
· rnEnhanced consumerrnexperience
· rnEffective andrnoptimized marketing and sales funnel
“In traditional demand generation,rnmarketing throws leads over the fence for sales to chase. In ABM, there is no fence.rnThe collaboration is close, constant, and totally focused on defined, account-specificrnobjectives.”
How will a content syndication program help in your ABM?
rnrnContentrnsyndication is a web-based program in which your company content isrnre-published by a third-party website. Digital content such as videos, blogrnposts, infographics, and articles can be syndicated.
When combined with ABM, contentrnsyndication is powerful. In short, ABM and content syndication go hand inrnhand.
· rnMake your contentrntake the lead and increase the ROI of your content creation
· rnMake the contentrnhighly personalized to increase content relevance
· rnNurture leadsrnefficiently
· rnTake benefits ofrnsocial networks
· rnEnhance thernquality of a lead
This is how a content syndicationprogram will help you supercharge your ABM and produce B2B leads. Contentrnsyndication can increase brand visibility with minimal effort.
Following are major content syndication programs used by a demandrngeneration company –
rnrn· rnJoint webinar
· rnLinkedInrnpublishing
· rnGuest blogging
· rnVideo sharingrnsites
· rnWeekly podcastrnaddressing consumers pain points
· rnFree contentrnsyndicating networks
· rnPPC promotion onrnsocial media platforms such as LinkedIn and Facebook
A Demand generation companyrnuses content syndication to get content and an organization into the limelightrnthat it wouldn’t usually get. Also, an HQL service provider companyrnprefers the content syndication program to nurture their leads.
Final words
rnrnAccount-based marketing, contentrnsyndication, marketing qualified lead (MQL), and highly qualified leadrntogether form a strong pillar of a demand generation company.
Therncombination of content syndication and ABM could lead to a potential consumer,rnotherwise termed as a marketing qualified lead, which will then be nurtured to generaternnew opportunities for your organization.