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ABM + Content Syndication = Growth, Brand Visibility, Revenue Potential
Date : 2021-05-06
Marketing is an incessantly developing\r\nspace. As new things evolve, you need to adapt. The same goes for marketing,\r\nmore specifically B2B marketing. It is not necessary what worked in the\r\npast will work today. This is why modern B2B sales leaders and marketers hunt for\r\nnew tactics. The account-based marketing solutions are one such growth\r\ntactic.
What is account-based marketing?
\r\n\r\nAccount-based marketing or ABM is a\r\nproven strategy used by marketing teams to focus on a specific type of\r\nconsumer, one that they produce a tailored content story for.
For instance, a computer software\r\ncompany with a specialty in the healthcare division decided to focus its efforts\r\non IT managers within their state. Its ABM strategy built a storyline around\r\nthe target parameters’ persona and developed content targeted toward IT managers.\r\nThus, creating an easy portal to reach the right consumer.
Account-based marketing is one of the\r\nbest options to engage with highly qualified leads (HQLs). Moreover, HQL\r\nsolution services will help you get high-quality leads to beat the\r\ncompetition around you using the best B2B lead generation strategies. ABM\r\ntactic encourages companies to eye the most promising consumers.
Joe Chernov, Chief Marketing Officer\r\nat Pendo.io, explained: “ABM aspires to be zero-waste marketing. It’s a model\r\nthat targets only the companies and contacts that are likely to buy your product\r\nand that sales have pre-committed to try to close.”
Top four benefits of account-based marketing
\r\n\r\nHere are four benefits that the best\r\ndemand generation company derives out of ABM –
· \r\nABM offers ROI\r\n(Return On Investment) clarity
· \r\nStrong alignment\r\nbetween sales and marketing
· \r\nEnhanced consumer\r\nexperience
· \r\nEffective and\r\noptimized marketing and sales funnel
“In traditional demand generation,\r\nmarketing throws leads over the fence for sales to chase. In ABM, there is no fence.\r\nThe collaboration is close, constant, and totally focused on defined, account-specific\r\nobjectives.”
How will a content syndication program help in your ABM?
\r\n\r\nContent\r\nsyndication is a web-based program in which your company content is\r\nre-published by a third-party website. Digital content such as videos, blog\r\nposts, infographics, and articles can be syndicated.
When combined with ABM, content\r\nsyndication is powerful. In short, ABM and content syndication go hand in\r\nhand.
· \r\nMake your content\r\ntake the lead and increase the ROI of your content creation
· \r\nMake the content\r\nhighly personalized to increase content relevance
· \r\nNurture leads\r\nefficiently
· \r\nTake benefits of\r\nsocial networks
· \r\nEnhance the\r\nquality of a lead
This is how a content syndicationprogram will help you supercharge your ABM and produce B2B leads. Content\r\nsyndication can increase brand visibility with minimal effort.
Following are major content syndication programs used by a demand\r\ngeneration company –
\r\n\r\n· \r\nJoint webinar
· \r\nLinkedIn\r\npublishing
· \r\nGuest blogging
· \r\nVideo sharing\r\nsites
· \r\nWeekly podcast\r\naddressing consumers pain points
· \r\nFree content\r\nsyndicating networks
· \r\nPPC promotion on\r\nsocial media platforms such as LinkedIn and Facebook
A Demand generation company\r\nuses content syndication to get content and an organization into the limelight\r\nthat it wouldn’t usually get. Also, an HQL service provider company\r\nprefers the content syndication program to nurture their leads.
Final words
\r\n\r\nAccount-based marketing, content\r\nsyndication, marketing qualified lead (MQL), and highly qualified lead\r\ntogether form a strong pillar of a demand generation company.
The\r\ncombination of content syndication and ABM could lead to a potential consumer,\r\notherwise termed as a marketing qualified lead, which will then be nurtured to generate\r\nnew opportunities for your organization.
People-Based Marketing - a Handy Solution for B2B Companies
Date : 2021-05-18
B2B leads could add tremendous value\r\nto your marketing strategy and play a crucial role in accounting for high\r\nrevenue and facilitating business development. However, it is equally important\r\nto select the right B2B lead generation solutions to support business growth\r\nand enhance the efficacy of the marketing efforts.
Develop marketing and sales plan with correct data
\r\n\r\nIn this changing business era, lead\r\ngeneration companies no longer depend on age-old tools. B2B companies are\r\nfinding more efficient and enhanced solutions to keep their feet firm in the\r\nmarket. Creating high-quality leads (HQL) in good numbers is a key challenge\r\nfor top lead generation companies in the present scenario.
New methods followed by B2B\r\ncompanies to enhance their business platform and relationship with\r\nconsumers include:
· \r\nPeople-based\r\nmarketing (PBM)
· \r\nContent syndication\r\nmarketing
· \r\nDemand generation\r\nsolutions
· \r\nInstall base\r\ntargeting
· \r\nHQL solutions
· \r\nAccount-based\r\nmarketing (ABM)
· \r\nIntent-driven\r\nmarketing
Are you ready to know more about PBM\r\nand its high quality lead generation value?
Let’s begin.
What is people-based marketing?
\r\n\r\nPeople-based marketing or PBM is also\r\ntermed cross-device marketing. It entails classifying consumers or prospects as\r\nan individual and not devices or cookies.
\r\n
\r\nIn short, it collects consumer data from offline and online sources, and with\r\nthe help of a rich consumer profile, it correctly recognizes and targets\r\nconsumers across various devices.
It develops cross-channel techniques\r\nto create a multi-channel experience for consumers that will make the client\r\ncome back.
PBM is known to identify real people\r\ninstead of proxies or cookies and delivers marketing interactions to known\r\nindividuals. It is the most effective strategy for generating B2B leads.
\r\n
\r\nB2B companies with people-based marketing solutions could take their\r\ncustomer relationship management (CRM) data and utilize it to identify online\r\ntargets.
Why people-based marketing solutions?
\r\n\r\nB2B marketing companies prefer\r\npeople-based marketing solutions to –
· \r\nReduce\r\nadvertising budgets
· \r\nBetter understand\r\nconsumers
· \r\nHelp expand reach\r\nby targeting real consumers
People-based marketing solutions are\r\nknown to help brands develop relationships with consumers.
A demand generation solutions\r\ncompany could tap the PBM strategy to power sales revenue. All you need to\r\ndo is discover a reliable demand generation solutions company that offers you a\r\nplethora of B2B lead generation services to fulfill all your demand generation\r\nneeds.
PBM and B2B appointment setting services
\r\n\r\nPBM powers sales revenue with the help\r\nof B2B appointment setting services that concentrate explicitly on\r\nproducing leads and enabling salespeople to focus on closing sales.
\r\n
\r\nAppointment setting is basically getting in touch with the client/lead to set\r\nup a sales meeting. Moreover, appointment setting services play an important\r\nrole by maintaining relationships with present consumers and producing high quality\r\nleads.
B2B appointment setting services are used when –
\r\n\r\n· \r\nConsumer data is\r\ninaccurate and unstructured
· \r\nRequires too much\r\ntime to create a system to nurture leads
· \r\nMarketing and\r\nsales teams are busy
Final verdict
\r\n\r\nPBM has been in the limelight in\r\nrecent years, with about 93% B2B marketers investing in it. A data solutions company uses first-party data to integrate PBM in its marketing strategy.
The demand generation solutions\r\ncompany adopts the latest and innovative marketing technologies and tools and\r\ndevelops a strategy to boost today’s changing business environment.
B2B appointment setting leads to a\r\nhigher-performing sales team. This is where B2B lead generation services\r\nchange the game by creating a difference across several stages of the sales\r\nfunnel by adding extra value before taking the process to the next step.
How BANT, HQLs, and Customized Marketing will Rock B2B Industry
Date : 2021-06-10
This article will reveal a secret about\r\nB2B lead generation strategies. But unfortunately, there is no magic bullet or\r\na magic button you can push to land on a magical island of lead generation.
Let’s get started!
In the world of business-to-business\r\n(B2B) sales, a qualified lead, i.e., a potential buyer, plays an important role\r\nin the organization’s service or product.
But how exactly do leads get qualified?
\r\n\r\nOne of the oldest and exclusively used\r\nlead qualification techniques is BANT. BANT stands for Budget, Authority, Need,\r\nTiming. These elements help salespeople and marketers find out about the\r\nprospect’s interest in buying the product or services.
BANT qualified\r\nleads play a crucial role in BANT\r\nmarketing services to hold their feet in the B2B industry. In addition,\r\nBANT qualified leads are the lifeblood of nearly every business, i.e., offline\r\nand online. In short, lead generation is key to business success.
Similarly, highly qualified\r\nleads/high-quality leads (HQLs) or HQL solution services are the nervous\r\nsystem of every business.
HQL – the way into a sales funnel
\r\n\r\nEvery B2B lead generation company\r\ninvests a lot of time in getting HQLs.
Attracting HQLs to your organization =\r\nconverting great opportunities into clients
A fixed source of\r\nhigh-quality B2B sales leads could –
\r\n\r\n· \r\nShorten sales\r\ncycle
· \r\nLower sales cost
· \r\nIncrease overall\r\nenterprise revenue
HQL generation\r\nservices promise consumers a consistent and\r\nreliable flow of leads.
BANT and HQLs together account for the\r\nbest sales qualified leads (SQLs) with the help of sales intelligence.
Customized B2B marketing solutions – the game changer
\r\n\r\nIn the lead generation game,\r\npersonalization also has an equivalent impact on the B2B industry.\r\nCustomization is as simple as acknowledging a person in the subject line of an\r\nemail. But marketing has evolved, and so does personalization.
Marketers can now offer highly\r\ntargeted crusades based on an individual’s buying preference, web activity,\r\ndemographic data, and more.
Customized B2B marketing solutions enable one to\r\nmake a strong bond with consumers by offering personalized services and\r\nproducts, thus making consumers happy and indirectly boost sales.
John Jantsch, Renowned Marketing\r\nConsultant and Author, said, “Personalization happens when a marketer or\r\nsalesperson can take a piece of content and make it more useful for a specific\r\nprospect or customer.”
Benefits of\r\ncustomization in marketing
\r\n\r\nAs per experts, about 91% of consumers\r\nprefer organizations that give relevant recommendations and offers. Additionally,\r\nfor better user experience, customization of services benefits the overall\r\norganization brand.
Let’s take a sneak-peek into the perks\r\nof adopting a customized approach in a marketing strategy:
· \r\nIt humanizes\r\ncompany brand
· \r\nBoost sales and conversations
· \r\nEnhances consumer\r\nexperience
· \r\nIncreases brand\r\nawareness
· \r\nImproves return\r\non investment (ROI)
Personalized B2B\r\nmarketing satisfies the needs of the bestB2B data management company, the best B2B demand generation company,\r\nand the B2B data solutions company by improving their ROI.
For instance, about 75% of business\r\nbuyers expect vendors to personalize engagements as per their requirements.
Personalization helps increase the\r\nquality of new leads and their likelihood of conversion.
But what could you customize? For more\r\nclear vision, let’s look at the following examples:
· \r\nCustomization via\r\naccount based marketing (ABM)
· \r\nCustomization via\r\nin-trial messages
· \r\nCustomization via\r\nemail
Final words
\r\n\r\nThe above pointers show that lead\r\ngeneration helps reinforce trust and increase revenue with BANT, HQLs, and B2B\r\ncustomization.
With the help of the best B2B\r\ndemand generation companies, one can enhance the efficacy and output of the\r\nsales team to capture extraordinary leads.