What is CRM and How Does It Help Your Business?

CRM software (Customer Relationship Management) is a set of technologies, techniques, and practices that businesses use to collect and analyse all data about their customers in order to improve service and boost revenue.

Customer data is collected by CRM systems from a variety of sources and channels. All of this data is collected and maintained in a single database so that it can be accessed by all departments, including sales, customer support, and marketing, and used to strengthen customer connections and drive performance. The CRM technology can generate company reports quickly to provide deeper insights into each activity, allowing them to locate new clients faster and keep existing customers satisfied.

CRM software allows businesses to keep track of their customers' contact information, such as names, phone numbers, emails, and addresses, as well as their behaviours, such as purchase preferences, time and duration of store visits, returns, and more.